After several successful years in Elkins, Michelle Ludwig and Sandra Lucas have opened a second sweet shop in the renovated Golden Rule Department Store at 122 Crim Avenue in Belington. 

The Guilty Pleasures Sweet Shop is open Monday and Tuesday from 7:00 a.m. to 4:00 p.m., Thursday and Friday from 7:00 a.m. to 6:30 p.m. and on Saturdays from 9:00 a.m. to 5:00 p.m. selling everything from cookies to wedding cakes as well as a variety of baked goods. 

The owners are both cancer survivors and make everything from scratch “with love” and proclaim “amazing products that will please everyone’s sweet tooth.”  They may be called at (304) 823-3913, or emailed at This email address is being protected from spambots. You need JavaScript enabled to view it.   They are on the web at

Welcoming the new business, from left, are Chamber of Commerce President Hunter Mullens, Belington Councilwoman Katie Wolpert, Belington Mayor Cheri Sturm, owners Lucas and Ludwig, and employees Millie Taylor, Granny and Austin Buck.  In the rear from left are Belington City Councilmen Marshall Reed and Dana Booth.